About Us

 

Streetwear with a Soul: A Call for Human Value

 

Streetwear, once a rebellious expression of youth culture, has morphed into a high-stakes game of status and wealth. Flashy logos, exorbitant price tags, and limited drops have replaced authenticity and individuality. It's a world where possessions often seem to matter more than people, and we're tired of it.

We believe streetwear should be more than just a fashion statement; it should be a reflection of our values. It should inspire, provoke thought, and foster a sense of community. That's why we're introducing a new brand that challenges the status quo.

A Face of Change

Our brand centers around the iconic image of President Benjamin Franklin, a symbol of American democracy and human rights. But we've given him a modern twist: his eyes are crossed by bold, black Xs. This striking imagery represents our disillusionment with a society that often prioritizes profit over people. The crossed eyes symbolize a world turned upside down, where values have been distorted.

Benjamin Franklin, a champion of equality and justice, serves as a constant reminder of what we aspire to: a world where human connection and compassion reign supreme.

More Than Just a Brand

We're not just creating clothes; we're building a movement. Our brand will support initiatives that promote human values, such as education, mental health, and social justice. We want to create a community of like-minded individuals who believe in making a positive impact on the world.

By wearing our clothing, you're not just making a fashion statement; you're joining a cause. You're saying that you care about people more than possessions. You're helping to shift the focus back to what truly matters.

It's time for streetwear to reclaim its soul. It's time to create a fashion movement that inspires change.

Are you with us?