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About Us
Streetwear with a Soul: A Call for Human Value
Streetwear, once a rebellious expression of youth culture, has morphed into a high-stakes game of status and wealth. Flashy logos, exorbitant price tags, and limited drops have replaced authenticity and individuality. It's a world where possessions often seem to matter more than people, and we're tired of it.
We believe streetwear should be more than just a fashion statement; it should be a reflection of our values. It should inspire, provoke thought, and foster a sense of community. That's why we're introducing a new brand that challenges the status quo.
A Face of Change
Our brand centers around the iconic image of President Benjamin Franklin, a symbol of American democracy and human rights. But we've given him a modern twist: his eyes are crossed by bold, black Xs. This striking imagery represents our disillusionment with a society that often prioritizes profit over people. The crossed eyes symbolize a world turned upside down, where values have been distorted.
Benjamin Franklin, a champion of equality and justice, serves as a constant reminder of what we aspire to: a world where human connection and compassion reign supreme.
More Than Just a Brand
We're not just creating clothes; we're building a movement. Our brand will support initiatives that promote human values, such as education, mental health, and social justice. We want to create a community of like-minded individuals who believe in making a positive impact on the world.
By wearing our clothing, you're not just making a fashion statement; you're joining a cause. You're saying that you care about people more than possessions. You're helping to shift the focus back to what truly matters.
It's time for streetwear to reclaim its soul. It's time to create a fashion movement that inspires change.
Are you with us?
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™